The British action soon thing. CEO, John Makinson, Penguin Press in London this Tuesday, they prepared for the iPad the iBook Store.
The following two video content is exactly the same, convenient to readers of different locations to watch.
Youku
YouTube
Look at the contents of the video presentation is difficult to say the traditional "book", the text is only part of picture, sound, animation, interactive content and "smart", the traditional book full advantage of the "paper", the book is full use the iPad new hardware, accelerometer, touch screen, GPS and so on, which is not so: children's books, Vampire Academy, The Human Body, Travel Series, the Star the Finder ... Vampire Academy series is not only the community, but also to give readers real-time chat ; Travel Books to get the current position based on GPS to automatically update the map, the Star Finder Let astronomical idiot little effort to recognize the constellation - really is a "show of hands" can yo. Yes, Penguin display is not the book, not lonely, the app 
Makinson for FT Financial Times, The psychology of payment on tablets is different to the psychology on a PC tablet on the money psychology and computer is not the same. They believe that the iPad is a real opportunity. Business in the United States in the current Penguin 4% is the ebook, Makinson is expected next year 10%. They will actively create embedded audio and video streaming and gaming products, all as the app, not just the ebook. (Ebook the concept behind the technology is too ambitions).
On income, Makinson said that 30% of the share to apple better than the printed book industry - usually the Press will give the retailer 50% - the child of humble origin is contented.
As usual, the worst idea, domestic publishers are still living in prehistoric or bamboo behind the scenes another world in another group of people, changes in the world has nothing to do with their lives and business, the kind of deep-rooted sensitivity and inert in-depth blood and bone marrow. But I, with the desperate hope that the speculations best chances are people who have begun to walk around to touch this stuff? For example ...... start with the Golden Lotus to start.
Said Travel, make a fork, I think Wharton online article for those who may simply have not been to a country editor, did not any one real readers to contact the editor of this travel guide is a very paradoxical do it, you can look at the art of motivating employees: face to face with the beneficiaries of the work .
