Well soon the British action. Penguin CEO John Makinson Press in London on Tuesday demonstrated that they are prepared for the iPad iBook Store things.
The following two exactly the same video content, to facilitate the reader see it in different locations.
Youku
YouTube
Look at the contents of the video presentation is difficult to say the traditional "book", the text only "part", pictures, sound, animation, interactive content, and "smart" content many books full use of traditional "paper" book is full use the iPad new hardware, accelerometer, touch screen, GPS and so on, no not the case: children's books, Vampire Academy, The Human Body, Travel series, Star Finder ... Vampire Academy series is not only the community, but also to give readers real-time chat ; Travel books can get the current GPS position automatically update the map, Star Finder Astronomy idiot so little effort to recognize the constellation - is really a "show of hands" can yo. Yes, Penguin is not a show book, not lonely, be app 
Makinson said the FT Financial Times, The psychology of payment on tablets is different to the psychology on a PC, flat on the money psychology and computer is not the same. They believe that the iPad is a real opportunity. Penguin in the United States is currently 4% of business ebook, Makinson 10% is expected next year. They will actively create embedded audio video streaming and gaming products, all as app, not just the ebook (ebook concept and the technology behind this too ambitious a).
On income, Makinson said to apple 30% of the share is better than the printed book industry - 50% of retailers will usually Press - humble origin of the child is contentment.
As usual, by the worst idea, domestic publishers are still living in prehistoric or another world behind bamboo, another group of people, changes in the world with their lives and business has nothing to do, is not sensitive to the kind of deep-rooted and noble blood has in-depth and bone marrow. But I still cherish the hope of desperate speculation, is perhaps the best walk around touch has already been started this thing up? For example ... ... start with the Golden Lotus to start.
Said Travel, make a fork, I think of Wharton online article, for those who may simply have not been to a country editor, did not and the reader any real contact with the whole of the travel guide editor, is a very paradoxical do it, you can look at motivating art: face to face with the work of the beneficiaries .
